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About Philips

Royal Philips Electronics of the Netherlands is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". 
Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales of EUR 27.0 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. 
80,000 registered patents illustrate the innovative nature of the company. In a world in which technology increasingly touches every aspect of daily life, we want to bring "sense and simplicity" to consumers with advanced, easy to use products that are designed specifically to meet their needs, wherever in the world they may be.

Philips 3D information display solution adds extra dimension to in-store messaging

Philips 3D Solutions will demonstrate its new 42-inch 3D LCD monitor for the professional digital signage market, featuring its 3D lenticular technology, at the Internationale Funkausstellung (IFA) 2005 in Berlin, Germany, September 2-7. Philips’ new multi-view 3D display provides a richer, more informative, and more entertaining end-user experience, without the need for special viewing glasses. It can be used for high-impact in-store messaging for advertising or sales promotion, images, videos, and other forms of media suitable for a large screen.

3D display technology enhances the power of digital signage. People today are bombarded by a stream of messages from all sorts of media. In the battle for their attention, a 3D display is likely to attract more viewers than conventional media. 3D digital signage is particularly effective in such media-rich environments as retail stores, shopping malls, airports and railway stations, and indoor events such as conventions.